To introduce Krave Cereal to a teen audience, we began with the Chocovores – a quirky, personified cereal pieces with an insatiable appetite for chocolate. We used teens love for movies as a fun way to educate them about the cereal and the Chocovores obsession with tricking and trapping unsuspecting pieces of chocolate.

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A variety of animated video clips empowered teens to assemble the clips in random ways to make their own chocolate-loving short story that they could share in their social channels. Here are a few examples of the combinations.