Developed an integrated campaign for Tiara yachts including print, digital and POS. The Miami Boat Show was the targeted event to reveal the new model. A record number of boats were pre-sold before the boat show closed.

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The print ad was printed on #120 cover stock and inserted into boating publications leading up to the event. The thick, uncoated paper stock, complete with embossing, had elegant stopping power. Boat show guests made a point to share their praise of the ad with staff.